Upgrading Your Content Strategy

AI is upon us, and with Chat GPT and the various tools and apps developers are spinning up to create the purported “easy money” grab, there’s no substitution for quality content with a human touch.

Content Strategist Purna Virji’s book High-Impact Content Marketing explains why focusing on trends rather than tactics based on foundational strategy can lead to ineffective content that rarely produces the desired results.

According to Virji, for long-term success with content, marketers should avoid these five practices:

1. Focusing on Outputs vs. Outcomes

2. Chasing Trends vs. Being Grounded in Strategy

3. Prioritizing Short-term vs. Longer-term

4. Creating for Machines vs. Humans

5. Not Balancing Creating vs. Distribution

Content marketing has turned into a factory assembly line.

Create. Publish. Repeat. And hope.

It doesn’t have to be like this.

To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs (and not the multi-billion-dollar movie franchise kind).

You can read the full article, Why It’s Time to Reinvent and Future-Proof Your Approach to Content Marketing, here.

Benefits of CI/CD in Dynamic Application Development

By Amaela Wiley, Google Cloud Fellow

Continuous integration and continuous delivery, also known as continuous deployment (CI/CD), is at the core of dynamic application development, delivery, and deployment. Its value is measured and proven by the large-scale customer-based apps that require frequent updates and a reliable infrastructure to deliver. The iterative cycle is continuous and well oiled.

CI/CD process diagram

Image 1: CI/CD Process

Credit: Codilime.com 

When we look at the benefits of CI/CD, there are many, but a few really bring home the point. In a top 10 list compiled by Katalon.com, “Smaller Code Changes” was listed as number one. Other key benefits include smaller backlog, fault isolations, more test reliability, and increased team transparency and accountability.

Smaller Code Changes - By using smaller chunks of code, issues can be addressed at a molecular level, and prevent a large number of issues that would need to be repaired down the road.  According to the piece, “One technical advantage of continuous integration and continuous delivery is that it allows you to integrate small pieces of code at one time.” 

Smaller Backlog - “The benefits of solving non-critical issues ahead-of-time are many. For example, your developers have more time to focus on larger problems or improving the system and your testers can focus less on small problems so they can find larger problems before being released.”

Fault Isolations - “Designing your system with CI/CD ensures that fault isolations are faster to detect and easier to implement.”

More Test Reliability - “Using CI/CD, test reliability improves due to the bite-size and specific changes introduced to the system, allowing for more accurate positive and negative tests to be conducted”

Increase Team Transparency and Accountability - This approach increases the transparency of any problems within the team and promotes responsible accountability of all team members.

Mark Snodgrass, managing director of Hararei, Inc., describes CI/CD as follows:

Continuous Delivery benefits business users because as soon as code is successfully accepted in the CI stage and a logical function can be tested, it is released to users. They verify that the features meet their expectations and provide feedback to developers who then address the feedback in this stage. This feedback loop between users and developers is continuous and seamless. Whereas in traditional waterfall method, users could wait weeks/months to see the features for the first time, this approach can dramatically reduce the time to just hours/days.

Director of Product at Clearbridge Mobile, Kofi Senaya says:

Continuous Integration is a development practice that requires developers to integrate or merge code into a shared repository, continuously (preferably daily). The code is verified by the automated build which allows teams to identify problems before it’s too late. If you wait too long to integrate the code and there’s an issue, it becomes a bigger problem. 


Differences Between CI/CD, Agile & DevOps

The difference between CI/CD and agile and/or DevOps is important to note when considering the best way to handle your project needs. According to Shreya Bose at Browserstack.com, the only real difference among the three is the level of operation. 

  • Agile is a large framework that encompasses the other two practices. It is a philosophy of software development that is implemented in various methodologies – Scrum, Kanban, Scaled Agile Framework (SAFe), etc.

  • DevOps is an agile development practice and mindset that uses agile principles (collaboration, communication, utilizing the right tools) to streamline software building, testing, and release.

  • CI/CD is a DevOps tactic, which makes use of the right automated testing tools to implement agile development.


Cons of CI/CD

There are a few arguments against CI/CD that might impact the decision to use this method. · Digital Marketing Specialist Tarun Manrai says business buy-in is crucial. “The businesses have to be alert and iterative enough. Avoid wrong automation process done first and be extra cautious in picking the right order of process.” He goes on to say, “The code base has to be ready and be immediately put to production once the current result is successful. This immediacy can lead to panic in businesses.” 

If we look at the model of manual delivery, it provides a clear rationale for the case against using manual versus continuous integration. In the traditional development cycle, deployments were spread over a long periods, i.e., every six months. The pitfalls were obvious in that the bugs would be detected much farther in the process, and often not until customers were unable to complete their desired transactions. CI/CD allows developers to meet the demands of the marketing teams and stakeholders without compromising the quality of the product and mitigating risks of system shutdowns, extended downtime for apps, and difficulty pinpointing the location of the bug.

Business Needs Determine Methodology

Overall, business needs and client capabilities regarding technology determine if CI/CD is the best approach. And still, even clients with legacy products and infrastructure can benefit from the CI/CD iterative method. The impact on the bottom line is clear. The potential for cost savings as well as increased usage and profit is something that the manual deployment model can’t replicate.






Sources: 

https://codilime.com/blog/business-benefits-of-ci-cd/

https://www.browserstack.com/guide/ci-cd-vs-agile-vs-devops

https://www.katalon.com/resources-center/blog/benefits-continuous-integration-delivery/




Notable Women Entrepreneurs and Marketers to Follow

In honor of International Women's Day and Women's History Month, take a look at this list of females leading the way in content marketing and social media expertise. 

50 Incredible Women in Marketing to Follow

Enjoy. 

@joywsimone

How to Incorporate Winning SEO Strategies on a Tight Budget

There is more than one way to skin a cat, and certainly many ways to approach implementing necessary Search Engine Optimization (SEO) strategies. If you do not have a large budget, you can still benefit from SEO by using the techniques discussed in 3 Simple Ways to Build a Winning SEO Strategy on a Shoestring Budget by Chris Glarratana. 

Remember, clearly define your goals first, and then hone in on long-tail keywords that will give you the most bang for your buck. 

Best of Luck,

@Joywsimone